FEATURED PROJECTS

BIRTHDAY FESTIVAL

2025
Event Design
Brand Identity

An event that connects people who share the same birthday, turning a personal milestone into a shared celebration and community.
Through conversations, shared rituals, and collective moments, participants explore curiosity about one another’s lives and form unexpected connections.
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COVERGIRL

2025
Experiential Marketing/Design
Brand Design

We brought CoverGirl’s YUMMY PLUMPER to life with NYC’s first beauty pop-up of 2025, drawing 1,500+ guests and driving 79% organic content in a high-impact, icy-cool activation.

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AIRING

2024
Graphic Design
Brand Identity

As air pollution rises, clean air may become a product we buy and sell.
This project merges sustainability with branding to make clean air a desirable trend, redefining how we interact with our environment.

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HARU FILM_VALENTINE’s DAY CAMPAIGN

2026
Brand Campaign Design
Graphic Design

HaruFilm Valentine’s Day Frame Campaign
HaruFilm, a globally recognized photo booth brand, launched a Valentine’s Day campaign featuring a series of limited-edition frames.
I led the overall campaign design, overseeing the visual direction of the frames and related campaign assets from concept to execution.

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ZIGGLE TOFU & GRILL

2026
Brand Design
Brand Identity

(Ongoing Project)
Ziggle Tofu & Grill is an ongoing F&B rebranding project for a freelance client.
I am currently developing the brand identity, including the logo design and menu system.

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PRATT INSTITUTE
WAYFINDING SYSTEM

2024
Environmental Design
Wayfinding Design

For the Pratt Institute’s wayfinding system, we embraced a minimalist and inventive approach to design. Instead of relying on the traditional square-shaped signage adorned with typography, we reimagined the concept by doing away with the square framework altogether. Our focus shifted towards utilizing the form of the letters themselves, crafting a more streamlined and elegant visual language. This minimalist aesthetic allows the wayfinding signage to seamlessly integrate with the Pratt Sculpture Park’s verdant spaces, creating a harmonious blend of art, nature, and navigation.

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