For the Pratt Institute’s wayfinding system, we embraced a minimalist and inventive approach to design. Instead of relying on the traditional square-shaped signage adorned with typography, we reimagined the concept by doing away with the square framework altogether. Our focus shifted towards utilizing the form of the letters themselves, crafting a more streamlined and elegant visual language. This minimalist aesthetic allows the wayfinding signage to seamlessly integrate with the Pratt Sculpture Park’s verdant spaces, creating a harmonious blend of art, nature, and navigation.