MINKYUNG SOHN




A comminication designer focused on brand design and
experiential production, currently at HaruFilm USA. 
Previously at TH Experiential.



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FEATURED WORK

1. BIRTHDAY FESTIVAL
2. COVERGIRL
   
3. VALENTINES DAY CAMPAIGN
   
4. AIRING
   
5. ZIGGLE

ARCHIVED WORK

1. CAFE SOCIETY
2. MEDIDATA  SOLUTION

FEATURED PROJECTS

BIRTHDAY FESTIVAL2025
Event Design
Brand Identity


An event that connects people who share the same birthday, turning a personal milestone into a shared celebration and community.
Through conversations, shared rituals, and collective moments, participants explore curiosity about one another’s lives and form unexpected connections.
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COVERGIRL2025
Experiential Marketing/Design
Brand Design


We brought CoverGirl’s YUMMY PLUMPER to life with NYC’s first beauty pop-up of 2025, drawing 1,500+ guests and driving 79% organic content in a high-impact, icy-cool activation.

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AIRING2024
Graphic Design
Brand Identity


As air pollution rises, clean air may become a product we buy and sell.
This project merges sustainability with branding to make clean air a desirable trend, redefining how we interact with our environment.

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HARU FILM_VALENTINE’s DAY CAMPAIGN2026
Brand Campaign Design
Graphic Design


HaruFilm Valentine’s Day Frame Campaign
HaruFilm, a globally recognized photo booth brand, launched a Valentine’s Day campaign featuring a series of limited-edition frames.
I led the overall campaign design, overseeing the visual direction of the frames and related campaign assets from concept to execution.

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ZIGGLE TOFU & GRILL2026
Brand Design
Brand Identity


(Ongoing  Project)
Ziggle Tofu & Grill is an ongoing F&B rebranding project for a freelance client.
I am currently developing the brand identity, including the logo design and menu system.

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