MINKYUNG SOHN
A comminication designer focused on brand design and
experiential production, currently at HaruFilm USA.
Previously at TH Experiential.
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FEATURED WORK
- BIRTHDAY FESTIVAL
- COVERGIRL
- VALENTINES DAY CAMPAIGN
- AIRING
- ZIGGLE
ARCHIVED WORK
- CAFE SOCIETY
- MEDIDATA SOLUTION
FEATURED PROJECTS
BIRTHDAY FESTIVAL2025
Event Design
Brand Identity
An event that connects people who share the same birthday, turning a personal milestone into a shared celebration and community.
Through conversations, shared rituals, and collective moments, participants explore curiosity about one another’s lives and form unexpected connections.
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COVERGIRL2025
Experiential Marketing/Design
Brand Design
We brought CoverGirl’s YUMMY PLUMPER to life with NYC’s first beauty pop-up of 2025, drawing 1,500+ guests and driving 79% organic content in a high-impact, icy-cool activation.
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AIRING2024
Graphic Design
Brand Identity
As air pollution rises, clean air may become a product we buy and sell.
This project merges sustainability with branding to make clean air a desirable trend, redefining how we interact with our environment.
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HARU FILM_VALENTINE’s DAY CAMPAIGN2026
Brand Campaign Design
Graphic Design
HaruFilm Valentine’s Day Frame Campaign
HaruFilm, a globally recognized photo booth brand, launched a Valentine’s Day campaign featuring a series of limited-edition frames.
I led the overall campaign design, overseeing the visual direction of the frames and related campaign assets from concept to execution.
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ZIGGLE TOFU & GRILL2026
Brand Design
Brand Identity
(Ongoing Project)
Ziggle Tofu & Grill is an ongoing F&B rebranding project for a freelance client.
I am currently developing the brand identity, including the logo design and menu system.
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